What is Colourfastness and shrinkage?

Pre-shrunk, bio-washed, reactive-dyed, sanforised.

Short answer

Dark cheap cotton without 'pre-shrunk' or 'bio-washed' on the label will change size and colour.

Colourfastness and shrinkage when buying a everyday clothing

Pre-shrunk, bio-washed, reactive-dyed, sanforised.

Why it matters: Untreated cotton can shrink 5–7% in the first wash and bleed onto other clothes.

Look for: Dark cheap cotton without 'pre-shrunk' or 'bio-washed' on the label will change size and colour.

Full Everyday Clothing buying guide

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