We don't sell products or rank brands. Some links earn us a commission — how we earn money · how our guides work

Straight talk — no brand bias, no jargon

Forget the sale price. Check the running cost.

Don't let the shop decide for you. AC or towel, laptop or car — the real answer is sitting in the spec sheet, in language nobody explains. We say it in plain words and hand you the exact numbers to ask for, for your home, your budget, your daily use.

Shopping the festive sales? Read the 8 spec traps to check before checkout →

Free, no sign-up. Answer three questions and walk into the shop knowing exactly what to ask for.

No brand pays us a rupee

No brand pays us, so we never tell you Brand A beats Brand B. We just teach you to read the yellow BEE sticker, the GSM label and the spec sheet yourself — argue with the salesperson, not with us.

So how do we earn? →
See how it helps

Wrong AC, damp towel, slow phone — you didn't choose badly, the one spec that mattered was never explained to you.

Jargon, in plain language

ISEER 5.2AC electricity bill550 GSMtowel thickness1400 RPMhow dry clothes come outUFS 3.1phone storage speedInverter compressorquieter, cheaper to run500 nitsscreen visible in daylightAir delivery CMMhow much air a fan movesIPX4safe from sweat & splashes

We have made that mistake too

Air conditioner

Bought a 1.5 ton AC for a top-floor, west-facing flat?

The slab above you keeps radiating heat till midnight. The AC never gets to switch off — and your bill shows it.

Here's what to check instead →

Spec decoder

Tell us your situation — we'll give you the numbers

Slide it to match your home. Whatever shows up on the right is what you ask the shop for.

Up to 110 sq ft110–160 sq ft160–250 sq ft

110–160 sq ft

Look strictly for 1.5 ton, ISEER 5.0+, about 5000 W cooling.

The most common bedroom size. Choose an inverter compressor if it runs more than 8 hours a day.

Full air conditioner guide →

Tell us what you're buying

Two taps and you're on the right guide. No endless list to scroll.

Step 1 — what kind of thing is it?

Can't see it here? Look through every guide or let us pick for your home.

Just re-checked these

Prices and specs move — so do we

Reviewed October 2026 · Personal finance

Credit Card (India)

The best Indian credit card is the one whose rewards beat its fee — for your salary and your spending.

Reviewed October 2026 · Personal finance

Life Insurance (India)

Buy enough pure term cover to replace your income — keep insurance and investing separate.

What the shop says, and what's true

Don't fall for these

Myth 01 · Air conditioner

“1.5 ton or 2 ton?”

Depends on square feet, floor, and sun direction — not on the salesperson's mood.

Read the guide →

Myth 02 · Bath towel

“Why is it still damp?”

Because 700 GSM in a humid bathroom never dries. You wanted 450–550.

Read the guide →

Myth 03 · Laptop

“Is 8 GB enough?”

Only if there's a free memory slot. Soldered 8 GB is a three-year machine.

Read the guide →

So, what are you buying?

All guides →

Written for real homes — your heat, your humidity, your water, your local service.

Want this narrowed down to your home?

Tell us your budget and how you actually live. We'll put the guides — and the numbers worth arguing over — in the order that suits you.

Build my checklist

Who is writing all this?

A few engineers and a few thoroughly annoyed shoppers, tired of being sold the wrong thing.

We bought the wrong AC, the towel that never dried and the laptop with soldered RAM. Then we sat down and learnt to read spec sheets properly. Everything here is what we wish someone had told us at the counter.

More about how we work →

Looking for something specific?

All 60 guides sit in the “Guides” menu up top — or open the full list and search by product or by the spec that's confusing you.

Browse all guides